top of page

GOOD CREATIVE

IS FOR EVERYONE.

GREAT CREATIVE
IS FOR
SOMEONE.

female-tv-head_edited_edited.png

I’m a Los Angeles-based Creative Director with a decade of experience making trailers, promos, brand campaigns, and launch creative for entertainment, sports, and streaming.

A DIRECTOR'S EYE.

AN EDITOR'S RHYTHM.

A PRODUCER'S BRAIN.

I like creative that feels specific. The kind that makes people feel seen, in on the joke, or curious enough to keep watching.

My process starts with understanding the people on the other side of the work - the fans, skeptics, casual viewers, and loyalists. I want to know what they care about, what they notice, what they already know, and what would make them feel like someone actually gets it.

I use audience insights, social listening, fan behavior, platform fluency, and good ole' fashioned curiosity to make sure the campaign is reading the room.

Because the job isn’t just to make something look good.

It’s to make something land.

I don't start with the asset.
I start with the people it needs to reach.
EXPERIENCE

Over the past decade, I’ve led creative across Amazon, Fox, and CBS shaping award-winning campaigns and brand platforms that turned entertainment properties into cultural phenomena. My experience spans brand identity, campaign development, and cross-functional creative leadership - guiding teams and partners to deliver work that moves audiences and drives growth.

At Amazon Prime Video Sports, I helped evolve how the brand connects with fans - developing the creative vision for Thursday Night Football, NASCAR, and the WNBA. At Amazon Studios, I spearheaded the Jury Duty campaign, which not only earned a Silver Clio but helped define Freevee’s brand voice as a bold, conversation-starting platform. Earlier at Fox, my work on The Masked Singer contributed to turning a brand-new concept into the #1 show on network television, establishing a modern playbook for social engagement and audience participation.

I'm comfortable in the room where the idea is born, on set when it's being made, and in the edit when the story really comes together...and I love every step.

TNF0hires.png
Screen Shot 2026-06-19 at 2.48.13 PM.png
jury-duty-keyart.png
Survivor.jpg
masked-singer-logo-2020-a-billboard-1548-1600962553.webp
Screen Shot 2026-06-19 at 2.46.37 PM.png
9-1-1.png
bobs.jpg
1694557734155-profile-pic-1694557734919.jpg
bigbang.jpg
colbert-show.jpg
what I bring to the party
CAMPAIGN CREATIVE DIRECTION

Concepts, scripts, creative territories, launch ideas, and campaign worlds.

BRAND IDENTITY + VISUAL SYSTEMS

Visual ID, campaign design language, toolkits, style guides, and brand expression. I will make your brand feel human!

AV STORYTELLING

Trailers, promos, sizzles, social content, and story first video marketing.

EDITING INSTINCTS

Rhythm, pacing, structure, comedic timing, tension, and translating content into cutdowns. 

CREATIVE LEADERSHIP + EXECUTION

From first thought to final delivery: aligning teams, pitching the vision, shaping feedback, and keeping the work clear, sharp, and doable.

AUDIENCE INSIGHTS

Finding what people like, what makes them pay attention, and how to turn that into creative that understands why people should care.

let's make
something great!

available for creative direction, freelance campaigns, entertainment marketing work, brand launches, and AV projects.

bottom of page